The Fine Line: Driving Forces in the Food Bleaching Agent Market
However, the industry faces a significant challenge from the burgeoning Clean Label movement. Consumers are increasingly demanding minimally processed foods with transparent ingredient lists, which puts pressure on synthetic chemical bleaching agents. This trend is compelling manufacturers to invest heavily in natural or enzymatic bleaching methods. As health consciousness continues to rise, the market must navigate this delicate balance between achieving the desired aesthetic quality and meeting the growing consumer preference for natural ingredient profiles.
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